RYGKIT

A training-equipment startup built from nothing — brand foundation, e-commerce website and a full paid-ads launch campaign. "Modern Physical Culture: tools for training order."

The brief

Launch a premium gym-equipment brand with a complete identity and a store ready to sell.

What we built

Brand foundation system, full e-commerce website, and a 30-ad Meta & Google launch campaign.

Status

Brand and site complete. Launching soon.

01 — Brand foundation

A brand built on a system, not a logo.

We started with a full Brand Foundation System — 20 connected pillars covering strategy, audience, messaging, tone of voice, visual identity and the marketing systems that sit on top. Everything downstream (website, ads, content) traces back to this core.

The result is a coherent identity: brutalist, minimal, premium. "Modern Physical Culture" — discipline as the standard, order as the system.

02 — E-commerce website

A store that sells the standard.

A full e-commerce build: product range (DOCK, GripLock, PalmGuard, bundles and apparel), cart, journal, brand story and a "build your system" flow. Designed to make a young brand look established and trustworthy from day one.

RYGKIT e-commerce website homepage — Every era has its tools

03 — Paid ads campaign

A 30-ad launch campaign for Meta & Google.

We built a complete paid-ads launch set for the flagship DOCK product — 30 ads across distinct angles (pain-aware, comparison, social proof, premium, curiosity), each with platform-ready primary text, headlines and CTAs mapped to the funnel. A sample of the angles and copy:

Pain / problem-aware

Stop putting your phone on the floor

"Your phone shouldn't be on the gym floor. One dropped plate ends it. DOCK magnets onto any rack — done."

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Comparison

Same bench. Two setups.

"Two lifters. Same bench. One's tripping over his stuff between sets. The other has DOCK. Be the second guy."

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Social proof

Lifters keep buying these

"'Wish I had this 10 years ago.' DOCK keeps your bottle, phone & keys magnetically locked to your rack. ★★★★★"

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Curiosity / scroll-stopper

The end of gym clutter

"Why is every serious lifter buying this magnetic gym bag? Because the floor stopped being storage 10 years ago."

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Plus video ad concepts (cinematic hero, product demo) and bundle/multi-angle creatives — 30 ads in total, structured for systematic creative testing.

Want this for your business?

Brand. Build. Launch.

We build brands end-to-end — identity, website and the campaigns that bring them to market. Tell us what you're building.

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