Questions to Ask a Marketing Agency

Get it in writing — deliverables, number of ad variations tested per month, reporting cadence, and what counts as "extra" work. We scope this in the strategy call and put it in writing before you sign anything, precisely so there's no vague "marketing support" line.

Ask for the name and seniority of the person actually running your campaigns day to day, not just the person who sold you the contract. With us, that's the same person — no handoff to a junior account exec after the sales call ends.

Weekly, in plain English, tied to the metric that actually matters to your business (booked calls, leads, revenue) — not vanity metrics like impressions or reach dressed up as progress.

You should get a straight answer about what changes, not a longer contract to "give it more time." We review performance against agreed targets and tell you plainly if something isn't working and what we'd do differently — or if it's not the right fit.

Ask directly — a percentage-of-spend fee can quietly reward an agency for spending more of your budget, not spending it better. We price on a fixed, scoped retainer instead, so our incentive is performance, not spend. See our pricing breakdown for more on this.

Any agency should be able to show real work, not just logos on a slide. Ask what was actually built and what changed as a result. See what we've built end-to-end for RYGKIT and Toastea.

A long lock-in contract is often a sign an agency expects you to want to leave. Ask what happens if you want to end the engagement and how much notice is required.

You should own your ad accounts, pixel data, creative files and any code or content built for you — full stop. Confirm this before you sign, not after a difficult conversation about leaving.